Mobile Marketing

The world of communication is growing at an exponential rate. Mobile technologies are linking societies and commerce worldwide. However, the United States is one of the slowest to fully integrate wireless technology. The interviews conducted for this assignment offer a unique perspective into the reasoning behind United States users. Most of those reasons are based on security and sensitivity to privacy. Yet, demographic differences allude that those reasons may change.

The conducted interviews presented many challenges of how mobile marketing will affect the business plan for Morrow Entertainment and Media Group. MEMG is committed to offering marketing strategies that will be legal and responsible. MEMG has already observed negative feedback just from simple promotional texts for shows. These texts are of a personal nature, not business, but the responses show how easily mobile users are annoyed and how easily the relationship is stressed.

Mobile is a relatively new marketing stream that requires a lot of caution when approaching. Through the class and projects you come to realize that mobile culture, in this country (USA), is still very private.