Business Storytelling & Brand Development

The music industry has an interesting trend happening: it is no longer about record sales, its about the artist brand. The old ways of making money are out the door and new, far more lucrative, opportunities exist when the artist is marketed as its own brand. We have translated brand development into Family Moons. One of the many hats I am wearing is that of an Artist Manager. 

Amongst the activities of process building, I am now evaluating our artists and creating a brand strategy for each artist and it is no easy task. However, we have seen moderate success. Our artists' bookings have increased to each artist playing at least once per month, some more. Originally artists were only being booked once every couple of months. 

But how exactly did we do it?
Public perception is the most important factor I have discovered when trying to apply worth to an artist. We've started expanding our deejays' shows. Adding more for the same price creates more value as well as more opportunity for growing the fan base.

Look at Future Simple Project (a Family Moons group):

http://futuresimpleproject.com/